Our Work
Froch On Fighting: Built From The Ground Up
Launched in March 2023, Froch On Fighting has grown into one of the biggest independent boxing channels on YouTube.
From the outset, Rai Media has led the channel's production and development, building a platform that brings fans closer to the biggest names, stories and personalities in boxing.
Working alongside Carl Froch, a former unified super-middleweight world champion, we oversee the entire process — from content strategy, scripting and guest booking to filming, editing, thumbnail design, publishing and social media distribution.
The channel has featured major figures from across boxing and combat sports, delivering interviews, fight analysis, reaction videos and original formats to a rapidly growing global audience.
With more than 81 million views since launch and over 222,000 YouTube subscribers, Froch On Fighting demonstrates what can be achieved through strong talent, consistent production and a clear digital strategy.
This is what Rai Media does: build audiences, create compelling content and turn talent into successful digital platforms.
THE CHANNEL IN ACTION
Our Story
Launched in March 2023, Carl Froch and Manvir Rai built Froch On Fighting from the ground up into one of YouTube’s biggest independent boxing channels.
Our Process
From strategy and guest booking to filming, editing and distribution, we manage every stage of production to build successful digital platforms.
Our Product
We create standout digital content, grow audiences and connect brands with influential talent through expert production, talent management and commercial partnerships.